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Euphoria glam hits hard..... but where do you even wear it?
Fenty x Euphoria is giving it the stage it deserves. This limited-time collab launches a bold new eyeshadow palette and competition, each palette hiding a QR code that unlocks a curated list of parties where bold, glitter soaked beauty isn’t just allowed, it’s expected!
Research
Understanding both Fenty’s unapologetic edge and Euphoria’s cultural impact helped shape the vibe, aesthetic, and experience of this campaign. Here's a quick dive into both worlds and why they collide perfectly.
Let's Get Social
The campaign kicks off on instagram, where Rihanna and Zendaya invite followers to join the Fenty x Euphoria makeup competition. The prize? A signed limited-edition palette and exclusive Fenty goodies. These posts are designed to grab attention and build hype while teasing the surprise twist behind the palette’s QR code.
The Palette
The palette isn’t just a collectible... it’s your ticket in! Winners receive a signed version, but all palettes come with a scannable QR code that unlocks a curated experience beyond the makeup.
SCAN, GLAM, GO!
The QR code leads to a custom app that lists real parties, where your Euphoria-inspired glam fits right in. Think: glitter, body shimmer, neon lights no judgment. Save events to your calendar, plan your night, or even get matched with another Fenty x Euphoria fan to attend with.
Where The Night Takes You
Each featured party space is handpicked to match the Euphoria vibe. Intimate venues with bold lighting, retro glam, and total main character energy. This isn’t about just wearing the look. It’s about living it.
The Goodie Bag
Winners don’t just get a palette, they receive a full glam kit: shimmer gloss, body highlighter, a makeup bag, and of course, that exclusive signed palette. Because if it’s not sparkling, is it even Fenty?
Thank You !
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