Given that Sweet Life Candy Co.'s primary selling point is freeze-dried candy, the design strategy will highlight this niche to differentiate the brand in the crowded candy market. The logo will incorporate elements that reflect the freeze-dried texture and style, and this theme will be extended across the website design. Additionally, product photography will be updated to enhance the visual appeal of the items and align with the new brand identity. This approach will establish a stronger connection with consumers and clearly communicate the uniqueness of the brand's products.